Insure Our Survival

Climate activists, insurance professionals and anyone who cares about our planet – join the Extinction Rebellion campaign to Insure Our Survival. 

XR is working toward a greener future that benefits everyone, and insurance has a key role to play.

Contact our confidential Insurance Climate Hero Hotline: insureoursurvival@extinctionrebellion.uk

So far this year

July 2025 marked one official year of the Insure Our Survival campaign, and to celebrate in style we called upon everyone to escalate actions at local dirty insurers we’ve already targeted and plan our first direct action at those we haven’t yet put on notice. If you’ve put our demands to them already then we offer full support in training and resources to go back and pile on more pressure.

In the second week of July, we called on good folk across the UK to take action against their local dirty insurers, with a heavy emphasis on potential EACOP – the East African Crude Oil Pipeline – insurers and Marsh (who are filthy EACOP’s dirty broker) for those that have a choice of targets locally. From the streets to social media, we need your voices and creativity to make sure these companies know that we will resist their support of any carbon bomb, especially EACOP.

What’s the weak spot in the fossil fuel death star?

Insurance. Without insurance the oil, gas and coal criminals can’t afford to dig and drill for the oily products cooking our planet.

Extinction Rebellion’s Insure Our Survival campaign is pouring direct action pressure on insurers to stop insuring all new fossil fuel projects. Thousands of us took to the streets for powerful weeks of action in London, across the UK, and across the world in February and October 2024 and January 2025.

And it’s working. Giant insurers Zurich and leading underwriters Probitas announced they were pulling out of new oil and gas. Insiders tell us our huge nonviolent campaign has sparked major concerns and conversations about the need to change in many insurance board rooms.

What now?

Actions against insuring fossil fuels are still happening every week across the UK. In 2025, Insure Our Survival has been stepping it up with big, bold, new plans and tactics to demand insurers pull the plug on the fossil fuel industry.

And we need you!

 We need your help to ramp up the pressure. Whether it’s physical demonstrations, creative actions, or digital disruption, every action counts. Let’s send a clear message: 

Rule out insuring EACOP, and all new Oil, Gas & Coal or be held accountable!

There is still a lot to be done. The East African Crude Oil Pipeline (EACOP) has been delayed, largely by insurance actions driving up costs (it was originally aiming to start in August 2016!), but the project is still limping ahead. We have to stop it once and for good!!!

But now a new battleground has emerged: Liquid Natural Gas (LNG) megaports like Arctic LNG 2, Mozambique LNG, and Papua LNG. We plan to use our direct action against insurers to slow and even cancel the rash of LNG megaports and to finally finish off EACOP.

Escalation

If you’ve already targeted an insurer and they haven’t changed course, escalation is often what gets results. If they ignored your rally, how about a lobby occupation this time. Had a lobby occupation with no change or engagement from the target? Perhaps it’s time for a rooftop banner drop or occupation? Could your group get someone outside every morning for a week or two, talking to staff arriving about their company’s involvement in the increase in local flooding and destruction of countless species worldwide? Here is why escalation works:

• We demonstrate staying power. When they see we’re not going away, their resistance begins to crack. Insure Our Survival thrives on this consistency, as then they know we’ll keep returning as long as they fund destruction.
• Unpredictability changes the equation. After repeated low-level disruption, companies start asking not “Can we ride this out?” but “What’s next and how bad will it be?”
• Escalation = amplification. Bolder actions attract more media, energise other activists, and raise reputational and financial risks for the target.

We’ve been building momentum for a year. We’ve seen major wins and we need more. We don’t have twenty years. We need action now.

How can you continue to get involved?

Contact us here to say that you want to be part of something big: insureoursurvival@extinctionrebellion.uk

Sign up to the XRUK mailing list and get a link to join the Insure Our Survival Telegram chat. 

Details of upcoming actions to get involved with can be found through the Rebel Toolkit.

FAQs

Q. Can you tell me more about Insure Our Survival’s strategy?

You can find a detailed explanation of campaign thinking and strategy here: Insure our Survival Strategy

Q. How can my local group get involved?

XR local groups can plan local actions at any time, but helping build momentum and focus during our the campaign waves would be ideal. Please read more in the Rebel Toolkit or the Insure Our Survival website for more info.

From key campaign demands, messages, suggested banners and slogans to media guidance, support and social media hashtags, the Extinction Rebellion Insure Our Survival messaging and design pack has you covered.